Thrive 1.0 - Interview
Digital Marketing Project: "Digital Brand Builder"
The “Digital Brand Builder” project is an exciting opportunity to showcase your digital marketing skills and creativity. In this 10-hour project, you will work on building a digital brand for a fictitious company. Your task is to create and execute a comprehensive digital marketing plan that includes strategies for social media, content marketing, email marketing, and SEO. This project will evaluate your ability to develop and implement effective digital marketing campaigns.
Brand Creation: Develop a compelling brand identity, including a brand name, logo, and brand messaging.
Social Media Strategy: Create a social media plan outlining content, posting schedules, and engagement strategies for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and WhatsApp.
Content Marketing: Develop a content marketing strategy that includes blog posts, videos, infographics, or other relevant content to engage and inform the target audience.
Email Marketing: Design and execute an email marketing campaign, including creating email templates, building subscriber lists, and tracking campaign performance.
SEO Optimization: Optimize the company’s website for search engines (SEO) to improve its online visibility.
Utilize digital marketing tools and platforms to execute your plan effectively.
Provide a detailed project report outlining your strategies and key performance indicators (KPIs).
Demonstrate your ability to measure and analyze the success of your digital marketing efforts.
Zip all project-related files, screenshots, and relevant resources into a single file for upload.
Digital Marketing Strategy: How well you plan and execute your digital marketing strategies.
Creativity and Innovation: The creativity and uniqueness of your brand and marketing campaigns.
Engagement and Results: The effectiveness of your social media engagement, content marketing, email campaigns, and SEO efforts.
Project Report: The clarity and detail of your project report, including KPIs and analysis.
Once completed, submit a project report that includes your digital marketing plan, campaign details, and results analysis. Additionally, zip all project-related files, screenshots, and relevant resources into a single file, which will be uploaded on the interview page.
This project provides you with a hands-on opportunity to demonstrate your digital marketing skills and creativity while building a digital brand from scratch. Enjoy the process of creating and executing effective digital marketing campaigns!